Ada Mode Ltd (referred to as "AM", "we", "us" or "our" in this notice) is the controller for the personal information described below. Our registered office address is Network Eagle Lab, Portland Terrace, Southampton, England, SO14 7SJ. Our company registration number is 12351326
Our Data Protection Officer (DPO) can be contacted at info@ada-mode.com
This notice explains how we collect, use, share and protect your personal information when you use our website and the rights you have over that information. It is written in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, the Privacy and Electronic Communications Regulations (PECR), and the Data (Use and Access) Act 2025 (DUAA).
This notice was last updated in October 2026
1. What information we collect
Information you give us. When you complete our online form or contact us, we may ask for:
- your name;
- your email address; and
- your organisation and role
Information collected automatically. When you visit our website, we also collect:
- your IP address and basic technical information about your device and browser
We do not knowingly collect special category data (e.g. health, ethnicity, political opinions) or criminal offence data.
We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact our DPO.
2. Why we use your information (and our lawful bases)
Purpose
- Providing our services
- Responding to enquiries you send us
- Keeping our website secure and preventing fraud
- Sending you marketing messages (see section 5)
Personal information used
Name, email address, organisation, IP address, device and usage data
Lawful basis
Performance of a contract with you (Art 6(1)(b))
Legitimate interests — responding to your request (Art 6(1)(f))
Legitimate interests — keeping our systems secure (Art 6(1)(f)); legal obligation where applicable
Your consent, or the "soft opt-in" if you are an existing customer (PECR)
3. How long we keep your information
We keep your personal information only as long as we need it for the purposes in section 2:
- Enquiry and correspondence records: 5 years after the enquiry is closed.
- Website logs and security data: 12 months.
- Marketing consent records: for as long as you remain subscribed, plus 5 years afterwards to evidence your consent choices.
When we no longer need your information, we securely delete or anonymise it.
4. Cookies and other tracking technologies
We do not use cookies when on our website.
5. Marketing
We may send you information about our products, services and competitions by email.
Electronic marketing (email): we will only send you these messages if you have consented, or if you are an existing customer who bought (or negotiated to buy) similar products or services from us, we gave you the chance to opt out when we collected your details, and you have not opted out (the PECR "soft opt-in").
Opting out. You can stop receiving marketing messages at any time by:
- Replying ‘remove’ to any email; or
- contacting our DPO at info@ada-mode.com.
We will action your opt-out as soon as we can and in any event within a few working days (and, where you object under UK GDPR Article 21, we will stop marketing processing immediately).
6. Automated decision-making and profiling
We do not use automated decision-making (decisions made solely by automated means that have legal or similarly significant effects on you) or profiling.
7. Who we share your information with
We do not sell your personal information.
We share your personal information only with:
Processors (service providers acting on our instructions):
- our website hosting provider;
- our email service provider; and
- our website analytics provider.
These providers only use your information to provide services to us, under written contracts requiring them to protect your information in line with UK data protection law.
Law enforcement and other authorities: we may share personal information with law enforcement or other authorities where required by law, including to comply with a court order or legal obligation.
Other disclosures: we may share your information with professional advisers (e.g. auditors, lawyers) where necessary, and with a buyer or seller in the event of a business sale or restructuring.
We do not otherwise share your personal information with third parties for their own purposes. If we ever intend to do so, we will tell you first and, where the law requires it, ask for your consent.
8. International transfers
We primarily store your personal information in the UK. Some of our processors listed above may store or process personal information outside the UK. Where this happens, we only transfer your information where an appropriate safeguard is in place, such as:
- the UK has assessed the destination country as providing adequate protection ("adequacy regulations"); or
- the parties have entered into an International Data Transfer Agreement (IDTA) or the UK Addendum to the EU Standard Contractual Clauses, supported by a transfer risk assessment.
We will tell you if we intend to transfer your information to a country without these safeguards, and in that limited case we will seek your explicit consent.
9. How we keep your information secure
We have appropriate technical and organisational security measures in place to prevent personal information from being accidentally lost, or used or accessed in an unauthorised way. We limit access to your personal information to those who have a genuine business need to know it, and they are subject to a duty of confidentiality and process it only in an authorised manner.
We have procedures in place to deal with any suspected data security breach, and we will notify you and the Information Commissioner's Office (ICO) where we are legally required to do so.
10. Your rights
Under the UK GDPR and the Data Protection Act 2018, you have the following rights, which are free to exercise:
- Access — obtain a copy of the personal information we hold about you, together with supplementary information about how we use it.
- Rectification — require us to correct any mistakes in the information we hold about you.
- Erasure — in certain situations, require us to delete your personal information.
- Portability — receive the personal information you have provided to us, in a structured, commonly used and machine-readable format, and to transmit it to a third party, in certain situations.
- Objection to marketing — object at any time to the processing of your personal information for direct marketing purposes (we must stop immediately).
- Objection to other processing — object, in certain other situations, to our continued processing of your personal information.
- Restriction — require us to restrict the processing of your personal information in certain circumstances.
- Automated decisions — where we make decisions solely by automated means with legal or similarly significant effects, you have rights to obtain human intervention, express your point of view, and contest the decision (see section 6).
- Withdraw consent — where we rely on your consent (e.g. for marketing or analytics cookies), you may withdraw it at any time without affecting the lawfulness of processing before withdrawal.
For further information on these rights, see the ICO's guidance on individuals' rights under the UK GDPR: https://ico.org.uk/for-organisations/uk-gdpr-guidance-and-resources/individual-rights/.
To exercise any of these rights, please email, call or write to our DPO. So we can act on your request, please:
- provide enough information for us to identify you (e.g. your account email address);
- provide proof of your identity (e.g. a copy of your driving licence or passport); and
- tell us what the request relates to.
We will respond without undue delay, and within one month at the latest. Where a request is complex, we may extend this by up to two further months, but we will tell you within the first month if we do.
11. Your right to complain to us
You have the right to complain directly to us if you are unhappy with how we have handled your personal information. We take complaints seriously and will try to resolve any concern quickly and fairly.
You can complain in whatever way is convenient for you — including by email to info@ada-mode.com, by phone, in writing, or through our social media channels. You do not need to use any particular form or process. We will acknowledge your complaint promptly and keep you informed of progress.
12. How to complain to the ICO
If you remain unhappy with how we have handled a complaint, you can complain to the UK supervisory authority, the Information Commissioner's Office:
- Website: https://ico.org.uk/concerns/ (or https://www.ico.org.uk/make-a-complaint/)
- Telephone: 0303 123 1113
- Post: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
13. Changes to this privacy notice
We may change this privacy notice from time to time to reflect changes in the law, our website, or how we use your information. The "last updated" date at the top of this notice shows when it was most recently changed. Where the change is significant, we will notify you by email or by a notice on our website before the change takes effect.
14. How to contact us
If you have any questions about this notice or the information we hold about you, please contact our DPO:
- Email: info@ada-mode.com
15. Other formats
If you would like this notice in another format (e.g. large print, audio), please contact our DPO and we will provide it free of charge.